On November 24, 2025, our team stood together at Nasdaq, watched the final seconds tick down, and rang the Opening Bell. Then the entire room exploded with sound, applause, and camera lights. We could feel the energy.
These are the moments people imagine years earlier, before there is evidence the work will hold, before outcomes are visible. They arrive quietly, if at all, after long periods of uncertainty.
The Bell is more than a ceremony. It is a public marker of sustained effort—of decisions made without guarantees, of patience exercised when progress was incremental. Standing there, it was difficult not to reflect on where Vert began and the distance traveled since.
Today, Vert’s global sustainable real estate strategy stands among a small number of globally accessible options focused specifically on sustainable listed real estate. Adoption continues to expand across the U.S. and international advisor communities.
Why This Milestone Matters to Vert
When Sam and Sarah founded Vert ten years ago, the objective was direct but demanding: to build sustainable investment strategies capable of competing with any core allocation, on financial terms as well as principles.
Over the past decade, Vert has grown from a two-person team with a big idea into a global investment manager serving advisors across the US, the UK, and Europe. Vert has expanded its sustainable real estate strategy, strengthened its operational foundation, and deepened relationships with partners who share a commitment to authentic sustainability. The Vert Global Sustainable Real Estate Strategy now reflects eight years of performance, an expanding advisor base, and a sustainability process that continues to deepen each year.
The celebration at Nasdaq captured this broader momentum. The Opening Bell honored that progress and signaled the next phase of Vert’s mission to make sustainable real estate investing mainstream.
Who Celebrated With Us
Looking around the room that morning was a reminder of how collective this work has been.
Those in attendance included:
- Our largest US advisor clients
- European partners who supported the European fund launch
- Our subadvisor, Dimensional Fund Advisors
- Our compliance partners at Key Bridge
- Strategic Investors in Vert
- Our families, whose support makes long-term work possible
Many in the room believed in the mission long before moments like this were assured.
What This Means for Advisors and Investors
For advisors and investors, the significance is practical. The Nasdaq listing increases visibility and broadens advisor access.
The Vert Global Sustainable Real Estate Strategy serves as the anchor of a growing global strategy, adopted for its sustainability alignment, transparency, and financial discipline. As demand for sustainable real estate exposure continues to grow, Vert is positioned to meet it with scale and consistency.
Looking Ahead
The Bell marked a milestone, earned through a decade of deliberate work.
We are building on our eight-year track record and a growing global community of advisors who rely on Vert to navigate sustainable real estate investing with confidence.
Thank You
We are grateful to everyone who supported the firm, challenged our assumptions, and believed in the mission from its earliest days. The Opening Bell was a moment of recognition but the work it represents belongs to the entire Vert community.
You can watch the full Nasdaq ceremony here on the Nasdaq website.
Vert Asset Management is a registered investment adviser focusing on sustainable real estate investment that helps financial advisors build resilient, future-ready portfolios. We connect institutional-quality investments with the long-term goals of clients, focusing on both financial soundness and sustainability.
Investors should consult their investment professional prior to making an investment decision.
